a resource for creative teams telling stories through dance and fitness.

All movement is good.

We believe all genres of movement—including dance, yoga, and power-walking—and all types of bodies moving through space, can be choreographed or directed to tell powerful stories.

We want to see dance and fitness presented authentically, and are committed to diversifying the bodies and movement styles represented in the commercial world.
In service of this vision, we merge our dance and fitness expertise with production experience across print, video, audio, and live events. Utilizing a vast network of professional yet commercially-unknown talent, we support and develop movement-based stories at any point in production.

production services


  • Consulting
  • Matchmaking from our network of dance and fitness talent
  • Casting + booking
  • Location + logistics
  • Choreography
  • Rehearsal scheduling
  • Rehearsal direction
  • Wardrobe


  • Warm-up + on-set prep
  • Movement direction
  • Troubleshooting
  • Liaise between cast and crew
  • Coordinating
  • Keep artists on schedule
  • Foster a safe, appropriate and respectful atmosphere on set


  • Editing + editing assistance
  • Image and video selects
  • Slight retouching of technical imperfections
  • Ensure continuity throughout various campaign channels

Candice Thompson, Co-Founder

  • Danced with the Milwaukee Ballet Company for five seasons
  • Writes about dance and fitness for numerous publications
  • Once made 100 leotards for a store in Japan
  • Received her MFA from Columbia University
  • Has a daughter named Mars
  • Is moving into her second decade as a movement coach and fitness educator
  • Miscellaneous skills include, but are not limited to: tortilla making, editing, shipping and handling most anything, sewing, drinking pour-over coffee, connecting dots and people

Lara Wilson, Co-Founder

  • Graduate of the Ailey/Fordham B.F.A. program in NYC
  • Creates dances for the stage, screen, and sand
  • Choreographed 1000 bodies in a migration down the Laguna coast as part of the Shoreline Project
  • Frequently works with brands on creative projects
  • Co-owns Compound YV, an art space in California’s high desert
  • Co-parents a Yorkie mix named Milton
  • Concluded a residency at The Muckenthaler Cultural Center in 2019
  • Miscellaneous skills include, but are not limited to: making pour-over coffee, graphic design, collaboration, improvisation, eating tortillas, listening

curious to learn more? let's chat.

Meet us and our vast network of choreographers, dancers, and fitness practitioners, celebrity and non-celebrity, professional and amateur. Email hello@allmvmt.com to learn more and start the conversation.

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